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    • Home
    • About
    • Services
    • Women In Business
    • Speaking
    • Age 51
    • Contact
  • Home
  • About
  • Services
  • Women In Business
  • Speaking
  • Age 51
  • Contact

DANCE WISDOM 2.0 choreo for business

Human Solutions for Human Empowerment. 

#EmbodiedPower Tools,

 Workshops & Events 

Rooted in Qualitative & Quant Research;

Evidence-Based Practices; 

20 Years in Cutthroat Business; and

Dance Wisdom's Staying Power

 Since 5,000 B.C.E.


**WE DO NOT OFFER 

DANCE CLASSES**


WE OFFER

EMBODIED POWER TOOLS!

Let this groove, light up your fuse, alright, alright Let this groove, set in your shoes Stand up, stand up aaalllright


-Earth, Wind & Fire, "Let's Groove"-

services

We offer bespoke  

tools, workshops, classes, and events

 that can be customized to your professional needs 

and/or the needs of your employees

to improve holistic wellness & wealth.

We perform one-on-one and group coaching, 

as well as interacting 

with audiences ranging from 12-1,200 people. 


**These are NOT DANCE CLASSES** 


These are EMBODIED POWER TOOLS!


CONTACT US for details and pricing.

Boost Your Professional Development By Thinking Like a Dancer

Live and Webinar Workshops & Classes:

Inquire about our *NEW* workshop, "Restore Your Dance Floor Roar!"

Event Details

Boost Your Professional Development By Thinking Like a Dancer

Live and Webinar Workshops & Classes:

Resilience, Confidence, Creativity, Positioning, Soft Skills, Communication, Leadership Development, Success Strategies, and More! Ideal for...

Event Details

Inquire about our *NEW* workshop, "Restore Your Dance Floor Roar!"

Expand Design Thinking & Ideation Skills

Live Workshops & Classes:

Inquire about our *NEW* workshop, "This is a Paper Dance Floor"

Event Details

Expand Design Thinking & Ideation Skills

Live Workshops & Classes:

Solutions based on choreographic and dance composition methodology to provide new ways to ideate, innovate, communicate and problem solve!

Inquire about our *NEW* workshop, "This is a Paper Dance Floor"

Improve Your Holistic Wellness with Dance Wisdom 2.0

Live Workshops & Classes:

Inquire about our *NEW* workshop, "Healthy, Wealthy Disco Ball!"

Event Details

Improve Your Holistic Wellness with Dance Wisdom 2.0

Live Workshops & Classes:

Solutions to improve emotional, physical, intellectual, occupational, financial, social, spiritual, and environmental well-being! 

Inquire about our *NEW* workshop, "Healthy, Wealthy Disco Ball!"

Increase Your Wealth By Thinking Like a Dancer

Live Workshops:

Inquire about our workshop, #EmbodyPower

Event Details

Increase Your Wealth By Thinking Like a Dancer

Live Workshops:

Proven methods for wealth creation. 

Inquire about our workshop, #EmbodyPower

Downtown Markham, Ontario, Canada

case study 1

The Client: A VISIONARY Land Developer with a Herculean Problem

Business Problem to be Solved: 


How do you bring a **VISION** that's never been done before, 

that exists on the back of a cocktail napkin

 to market

and sell a futuristic, high-density, high-rise "city" 

for 25,000 future residents, 30,000 future employees, 

and rapid transit (i.e. busses) 

in the suburbs north of Toronto, Canada,

where people want big houses and big, multi-car garages

 to park their many cars,

and who don't want to ride public transportation 

and who don't want "city problems?" 


The Dance Wisdom 2.0 Serena Tapped and Applied: 


Who better to capture hearts and minds

than a firm with expertise branding/ positioning/ 

designing/ and marketing 

"things that haven't been invented/ designed/ built yet" 

than a design/ advertising firm steeped

 in Broadway Theater promotion? 


WHAT? The VISIONARY land developer said, 

then pointed at me and asked His Management Team 

seated around the boardroom table, "who hired this person?" 


After many, many, many design agencies 

with expertise in real estate marketing, 

presented their pitches, 

the VISIONARY land developer, 

un-inspired by anything He saw said,

“Bring in the Broadway People.” 


The Result? 


Because of Serena’s experience in live entertainment, 

she knew the “Broadway People” knew how to 

bring sizzle, razzle-dazzle, 

and compelling excitement,

to sell conceptual design.


And project sales sizzled: 

-175 townhomes with elevators 

and no backyards (in the suburbs) sold out

-7 condominium towers in Phases One and 

and Phase Two totaling thousands of units sold out

-commercial leases on future office towers razzle-dazzled

-major anchor tenants jumped aboard

-a satellite location of a major, 

Canadian university located onsite

-rapid transit ridership was a big hit

The makings of a great city have taken shape.


Standing Ovation.  


case study 2

The Client: Sales Advisory Group Advising Class "A" Land Developer

The Client, a leading sales advisory group in Canada serving Class "A" residential real estate developers, was tasked to launch and sell a 212-unit, townhome site the same week that General Motors—that city's economic driver—announced it was

 shutting down all automobile assembly plants in the area, 

effectively killing off all potential sales of the townhome site. 


The plant closures made headlines around the world, with

 The Guardian, in London, England, blaring:

 “A kick in the stomach: massive GM layoffs leave workers distraught” 

(when the globally influential Guardian shines a light on news 

IN CANADA, it’s next level significant). 


The business problem to be solved:


 How could we sell any units in a city formerly dependent on GM, 

and how could we give the developer confidence we could sell 

$160 million worth of real estate in a distressed market?


The Dance Wisdom 2.0 Serena Tapped and Applied: 


"When the music changes so does the dance." -Nigerian Proverb


Translation: we could not rely upon any proven, former, historical sales methods. 


We had to change the choreography. 


Drawing upon the elements of dance (body, space, time, energy, action, relationships (to whom/ to what), music (the "contractor that enables dance to flourish"), and choreography (the product), Serena helped her Client to 

re-design the compositional structure of the sales approach. 


Translation: 

Serena identified the need to highlight different music 

foundational to the product's success 

(formerly GM, but now what?) 


Partnering with City Hall, Econ Dev, and universities in the area (a first),

all aligned on the same songsheet and together, 

championed emerging industries in the area 

that had been sub-contractors to GM's research and development department 

including cleantech, AI, environmental technology, robotics,

 and driverless car technologies.


Armed with this new data, who would be interested in dancing with us? 


We mapped the economic development data onto Buyer Personas. 

This led us to India, a global leader in emerging technologies, 

who saw the bright future in the former GM-run city.


The Result?


 While other developers 

with projects in the area closed up shop,

 we sold out 

commanding the highest price per square foot 

that market had ever seen. 


Mic drop. 


case study 3

The Client: A Design/ Marketing Agency

The Client: an award-winning design/ marketing agency

whose high revenue-generating accounts

were in jeopardy because of relentless

staff turnover in the 

Client Relations/ Account Managment

department.


Business Problem to be Solved: 


How to retain clients/ remain credible to clients, 

while simultaneously identifying 

the departmental problems 

(and fixing them) 

in a "cashflow crunched" environment 

(read: could not just "throw money at the problem/ 

pay higher salaries to retain

 quality Account Managers)? 


The Dance Wisdom 2.0 Serena Tapped and Applied: 


Would you ask a heart surgeon

 to perform a breakdance solo, with no rehearsal time, 

onstage in front of harsh critics? 

 

Serena's ethnographic research methods indicated that, 

because the agency was so busy, and Management was servicing its highest-proflie clients and performing new business development (which they should),

 they were lacking quality onboarding to new account team members. 


In some instances, generalists were being thrown into 

data-intensive, digital analysis and clients were eating the account managers alive 

when it came to the numbers. The accounts people were operating from a position of weakness, stuck on their back foot. And they were miserable. 

So they quit.


The Solution and Result? 


Serena worked with Management to repair its broken process, 

by applying Dance Wisdom 2.0's "Time + Communication" module. 

Onboarding improved; Account management employee retention improved; 

and Client satisfaction survey scores improved. 


Win-Win-Win.


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